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What Comfort Dental Pueblo North Teaches Us About What Dentistry Can Be

April 15, 2026

What Comfort Dental Pueblo North Teaches Us About What Dentistry Can Be

The Question Every Dentist Should Be Asking

What would it look like to practice dentistry the way you actually want to? Not squeezed between overhead costs and slim schedules, not limiting what you do for patients because of what insurance will cover, but genuinely focused on the clinical work and the people sitting in front of you? Dr. Jeremy Liddiard found that answer at Comfort Dental Pueblo North, and his story offers a compelling picture of what the Comfort Dental model makes possible. "You don't have to be afraid of the dentist. We can change people's perspectives." It sounds like something you'd say to a nervous patient, and Dr. Liddiard does say it to patients. But it also describes something he believes at a practice-wide level: the right model, the right culture, and the right doctor can fundamentally shift what dentistry means to a community.  

How Did Dr. Liddiard Get Here?

Dr. Liddiard's path wasn't linear. He left a promising golf career to go to dental school, then found himself working in a private Arizona practice where he saw four to eight patients on a good day and wasn't allowed to perform the procedures he'd trained for. "They didn't want me to do any oral surgery. They wanted me to stick to fillings," he says. "I hate it." He found Comfort Dental through a friend who was already in the system and described it plainly: "I help people, I'm doing more dentistry than I ever thought I would do, and I'm making more money than I ever thought I would make." Dr. Liddiard was skeptical at first, having heard the familiar criticism that Comfort Dental was "Walmart dentistry." What changed his mind was seeing it in action.  

What Does the Comfort Dental Model Actually Provide?

Dr. Liddiard is specific about what the model gives him that he couldn't have in a traditional private practice. Patient volume, for one. He and his team now do root canals, oral surgery, extractions, and full restorative work at a pace that builds genuine clinical skill. "The more you do it, the better you get at it," he says. His father, who practiced high-end cosmetic dentistry in Utah, works alongside him and says the volume at Pueblo North surpasses anything he did there. The financial structure also changes how Dr. Liddiard practices. Because the compensation model is built around being productive rather than managing a business, he isn't worried about what a procedure costs the patient. "I don't have to be greedy," he says. "I worry about helping that patient." That freedom to be generous is one of the things he says makes the work more satisfying. The practice also benefits from Comfort Dental's marketing, community outreach, and continuing education support. Patients in Pueblo know the brand. They know the office is open six days a week. They know they can get in the same day for urgent needs. Dr. Liddiard doesn't have to build that infrastructure himself.  

What About the "Walmart Dentistry" Perception?

Dr. Liddiard addresses this directly for any dentist who might be skeptical. "The quality of dentistry is determined by the dentist, not by the company that it works for." He has shown his best friend, who once shared the same low opinion of the Comfort Dental model, what the practice actually looks like. And he points to his father, trained to the highest cosmetic and clinical standards, who holds him to that same bar every day. "You don't know what you don't know," he says to dentists who haven't looked closely. The practice is now expanding, adding a fifth doctor in the spring, including Dr. Liddiard's best friend, who is leaving his own private practice to join.  

Is There a Better Way to Practice?

Dr. Liddiard is direct. "There is a better way. It's called Comfort Dental." For dentists who want to practice without the burden of business ownership, who want patient volume that builds real skills, and who want the freedom to be generous with their care, the Comfort Dental model is worth a serious look. Dr. Liddiard's story at Pueblo North is evidence of what that looks like over nine-plus years.  

Start a Conversation About What's Possible

Dentists interested in learning more about partnering with Comfort Dental can get in touch to explore what the franchise model offers and learn how to get started.   The content on this blog is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of qualified health providers with questions you may have regarding medical conditions.

The content on this blog is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of qualified health providers with questions you may have regarding medical conditions.

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